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June 24, 2017
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Google and You Tube -- is Zillow Next?

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Google announced its acquisition of video upstart, YouTube for $1.65 billion.  YouTube was founded in a garage (like Apple and Google) in Feb. 2005 (about $3 million/day), just 1 year prior to the launch of Zillow.com.

In early 2005, Zillow founders Rich Barton and Lloyd Frink were fresh from the success of bringing travel to the Internet at Expedia.com. While brainstorming ideas for their next business venture, they were drawn to the idea of real estate. Rich had actually started obsessing about bringing real estate online as early as 1989 when his mom decided to become a real estate agent after she packed her last child off to college. He even wrote a plan for a consumer real estate service, but the idea was shelved in favor of the dreaded "steady job."

Now that Google has acquired YouTube is it time to add Zillow to the acquisition list?

Zillow will soon have the ability to give an estimate (Zestimate) on over 68 million of the 83 million homes in the US.  Could anything be closer or more relevant to Local Search Advertisers than to advertise on any one or every one of those site addresses?  Zillow isn't there yet with its technology and business model. Google and the other online ad sellers can't deliver the relevant ads yet, either; but it's just a matter of time.




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